week 12. coding & thematic analysis

0. Students present preliminary results of cultural probes

First :
 Things making Things: An Ethnography of the Impossible


What is ethnography ?
What is phenomenology?
How do they relate to design?


1.

Ethnographic vs Phenomenological Research Designs

2. Qualitative methodologies: ethnography, phenomenology, grounded theory and more

3. very short introduction:

Notes on Ethnography and Design

phenomenological approach:

I

1.  （phenomenological epoché）(現象學懸置) bracket

2. （eidetic intuition）「本質直觀」

3 . phenomenological reduction (現象學還原)

      懸置：存而不論，也就是排除一切預設立場與預設方法

      本質直觀：對現象進行直觀的描述，尋找其本質
      現象學還原：懸置之後，透過對事物的"直觀描述"，尋找其本質性
                          的基礎。

II 

   Phenomenological Interpretation

4. Blomberg et al. 經典:
An Ethnographic Approach to Design

5. Ethnographic Data Analysis:
     http://pages.cs.wisc.edu/~irene/l17-ethnography_analysis.pdf

6. Method: Thematic Analysis

     https://www.scribbr.com/methodology/thematic-analysis/ 

    six-step process: 

      familiarization, 

      coding, 

      generating themes, 

      reviewing themes,

     defining and naming themes, 

     writing up.

Question:
1. how to apply ethnography (/phenomenology) to "cultural probes", how to apply ethnography (/phenomenology) to the study of design artifacts?

2. when to use ethnography? when to use phenomenology?

3. How to practically use "coding" and "thematic analysis" in cultural probes?