1. Define the scope of the observation
2. Pick an audience
3. Observe for an extended period
4. Document observations
5. Interview representatives
6. Organize observations
7. Identify patterns
8. make recommendations
1. Invite people to generate ideas using a fixed set of criteria.
2. generate hundreds or thousands of ideas.
3. Invite other people to evaluate the quality of the ideas generated by the people in the first
group. Use multiple people to evaluate each idea (or set of ideas) and average the results.
4. Use the highest rated ideas as seeds for further ideation in-house.
Final Project Probes:
1. Design you Probe Package (deadline 2013/12/10)
Shoot all your package elements in row and column, upload to course blog.
2. Conduct Probing
3. Interview and Report (Deadline 2013/12/17)